APE STANDS FOR ABSTRACT POINTING ETERNAL.

 

TO FIND GOD IN THE BEAUTIFULLY UNCANNY AND STRANGE

 

MAKE NO MISTAKE, APE IS A CHRISTIAN COMPANY.

 

MAKE NO MISTAKE, WE WILL ALWAYS WELCOME EVERYONE OF ALL FAITHS, EXPERIENCES, CULTURES, AND CREEDS. WE DO NOT PANDER TO YOU, WE DO NOT EXCLUDE YOU, WE LOVE YOU AND HEAR YOU AS OUR GOD HAS ENLISTED US TO.

 

MAKE NO MISTAKE, APE'S PURPOSE IS TO MAKE SPIRITUAL CONVERSATION PROVOKING ART THAT IS ACCESSIBLE, BEAUTIFUL, AND UNABASHEDLY EXPRESSIVE. 

 

MAKE NO MISTAKE, THIS DOESN'T LOOK LIKE YOUR TYPICAL CHRISTIAN BOOKSTORE, BUT NEITHER DO I AND NEITHER DO THE PEOPLE WHO REALLY NEED A HEART TO HEART AND TO BE LOVED AS HE LOVED US. CHRISTIAN CONTEMPARY IS BEAUTIFUL IN ITS OWN RIGHT BUT MAKE. NO. MISTAKE.

 

JESUS WAS NEVER CONTEMPORARY.

 

MAKE NO MISTAKE, I HOPE APE BECOMES MORE THAN A CLOTHING BRAND AND I HOPE APE BECOMES A PLATFORM TO BREAK DAMAGING SOCIAL EXPECTATIONS THAT FAR TOO OFTEN SQUASH THE CONVERSATION ABOUT SPIRITUALITY IN GENERAL.

 

MAKE NO MISTAKE, MY GOAL IS TO MAKE APE A PLACE TO HOUSE CHRISTIAN ALTERNATIVE ART, IDEAS, MUSIC, FILM, CONVERSATION, ETC. FROM NOT JUST ME, BUT ALL OF YOU.

 

YOUR ABSTRACT MIND AND YOUR BEAUTIFUL VOICE IS LIKE NOONE ELSES AND THAT IS BY DESIGN. I WANT TO HEAR YOU AND I WANT TO CREATE ALL KINDS OF COOL STUFF WITH AND FOR YOU THAT YOU DONT GET ON SUNDAY.

 

AS THE MOST IMPORTANT THING ANY OF US WILL EVER DO IS OPEN THAT CONVERSATION. THAT YOUR WORTH, YOUR DESTINY, AND THE SOURCE OF YOUR LOVE GO FAR BEYOND THE IMMEDIATE WORLD.

 

SO TO THOSE WHO DON'T FIT THE MOLD OF WHAT THE WORLD OR EVEN THE CHURCH HAS TOLD YOU A CHRISTIAN IS, LOOKS LIKE, ACTS LIKE, OR CREATES LIKE...

 

I SEEK YOU BECAUSE MY GOD SAUGHT YOU. SAUGHT US. OUR GOD SOUGHT OUT THE SOCIALLY UNFAVORABLE, THE OUTCASTED, AND THE MISUNDERSTOOD. NOT BECAUSE HE PITIED US OR "IT WAS THE RIGHT THING TO DO"...BUT BECAUSE HE TRULY LOVED US.

 

MAKE NO MISTAKE, APE IS A BUSINESS, MONEY IS A FACTOR, AND FOR RIGHT NOW "JUST" A CLOTHING BRAND. BUT APE'S TRUE GOALS GO FAR BEYOND MONEY.

 

BECAUSE EXCELLENCE IS UNACHIEVEABLE IN OUR OWN MERIT, IT IS STRIVED FOR IN HUMILITY AND ACHIEVED THROUGH GOD. TOGETHER.

 

~ APE

​

WAVE ONE IS NOW ON SALE AND 50% of ALL PROFITS ARE GOING TO THE CHRISTIAN RELIEF FUND

​

FIND OUT MORE AT CRF.COM

​

INSTAGRAM - @ape_fits

EMAIL - coming soon